Email List Marketing: Getting The Highest Response
Almost every Internet marketer will be happy to tell you that the secret to their success boils down to the old saying, “The money is in the list”.Why do online marketers feel the need to push this same piece of advice at anyone who will listen?Is it really that important to have your own email list?Of course it’s important. Building a list of targeted subscribers gives you instant access to a large number of people who you already know are ready to listen to what you want to say. A good mailing list can grow into a valuable asset that has been proven to boost sales, raise profits and lower the cost of advertising. Acquiring new customers for your business can be very expensive, especially with the rising costs of advertising. If you were using Adwords to bring in new customers and you were paying 50 cents per click, you’d be paying $50 for 100 clicks. If you only have a conversion rate of 2%, this means you’ll make 2 sales for every 100 visitors you paid for. However, by capturing an email address before they click away, you can raise your conversion rate up to as much as 40%. This increase in response alone can be a great reasons for focusing on list building rather than worrying about one time sales.
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