Swansea Business Marketing: New Strategies

Swansea businesses continue to strive to obtain new clients or new customers but in a world of ever increasing rules and regulations pushing up costs it is now more expensive than ever to get your business noticed using traditional marketing methods.

What is surprising is that if you know how to use the new media methods it is now easier than ever to find new customers and clients.

Perhaps indicating this is a new media is wrong when you realise that the internet as we know it was around in the early 1990′s. The reason we are all aware of the internet is because it is growing at a massive rate. Any business in Swansea has to market themselves with a web presence if they are to succeed in the future.

A strong statement or fact?

In the past when searching for a product or service we would have turned to our copy of Yellow Pages and looked up what we needed. For those of us with young adults or teenagers we will recognise straight away that they rarely if ever use the Yellow Pages.

Swansea Business Marketing And Prospecting Tools

In these competitive times people search for their information on the internet.

What is even more eye opening is that the Kesley Group reported that 74% of users perform local searches on the internet.

It goes on to say that 43% of search engine users are seeking a local merchant to buy something offline.

Every Swansea business needs to understand this if it is going to evolve and compete with its marketing strategies. We as business people need to tailor our marketing to capture some of these searches before our competitors do.

In its early days many people balked at the idea of giving personal and credit card details online and so the commercial use of the internet was slow to grow.

These days literally millions exchange across the globe as technology and security has given consumers confidence to complete commercial transactions online.

Swansea businesses need to realise that the reason people go online is they need solutions, answers to their questions. This can become a transaction when they discover your information on the web leading to them completing a purchase with a local trader.

An important fact is that Google provides Swansea businesses with opportunity to get listed for FREE!

As the most popular search engine in the world Google has seen how people’s shopping has developed online which is why when you enter a town or city in the search box Google will display local traders in their “ten pack” listing which is the map you see at the top left of the first page.

This is fabulous news for any local merchant especially compared to that of local newspaper advert.

Better news still is that you have this listing for free!

Who of us hasn’t spent money with the Yellow Pages, the local papers, radio, flyers and others forms of advertising in an effort to get our goods or services noticed?

Today we as local businesses have a great advantage as more and more marketing is switched to the internet where spending can be carefully monitored and every penny spent justified with tracking and measureable results.

If you want to find out more about web design Swansea businesses can visit Ian Wilson’s site on how to choose the best website design Swanseabusinesses should use for your needs.